2014 Carolinas Annual Fund Conference

CAFC Presentations
Name Owner Date  
2014 CAFC Agenda   Lori C. Tuttle 4/28/2014 10:49:26 AM    

The Relationship Between Annual Giving and Major G   Lori C. Tuttle 4/28/2014 10:48:54 AM    
Zac Bailes, Barton College: Communication, Collaboration, and Cultivation lead to a successful relationship between Annual Gifts and Major Gifts. Each area of higher education philanthropy brings aspects that can enhance the other. When working together they can make a greater impact on their donors, as well as the students they serve. In this session, come and engage with the challenges and opportunities at stake with developing a better relationship between Annual Fund and Major Gifts. Bring your own questions, thoughts, and experiences to contribute to the conversation.

Unrestricted Giving – Is Your Focus too Narrow?   Lori C. Tuttle 4/24/2014 3:08:30 PM    
Laurie Soenen, College of Charleston: After reviewing national trends as well as local trends, join in this lively discussion about the decline of the unrestricted dollar. We will discuss annual giving strategies, unrestricted fund usage, and ways to elevate your program if you are seeing a leveling out. We will also discuss ways to broaden your scope as well as how to introduce the concept to those outside of Annual Giving.

Successfully Implementing at 24-Hour Giving Push   Lori C. Tuttle 4/24/2014 2:29:54 PM    
Jeremy Allen & Rob Bacchus, Elon University: 1,013 donors, 879 photos, 2,241 tweets, 1 day. On March 11, 2014 Elon carried out our first ever 24-hour campaign. During this session we will discuss the comprehensive nature of a successful one-day giving push, focusing on social media strategy, the use of volunteer ambassadors, and the importance of on-campus engagement. Learn how in a period of three months we took a simple idea and transformed it into a widespread effort that included alumni, students, parents, faculty and staff.

Don’t Hang Up! Call Center Secrets for Successful   Lori C. Tuttle 4/24/2014 2:26:09 PM    
Jayde Culver, The Citadel Foundation: Has your student calling center recently analyzed training materials, policies and procedures, and call scripts to ensure your call center is as successful as it can be? If not, this session is for you! In this session you will learn tips and tools to maximize the talent of your student callers, which in turn will result in a better than ever fundraising year!

Alumni Activation Package   Lori C. Tuttle 4/24/2014 2:25:18 PM    
Mike Sanders & George Durney, Blackbaud: This service helps grow alumni participation by scoring your file against the Blackbaud Cooperative Database of over 2.8 Billion donations. It lets you see who is giving elsewhere, how frequently they give, what types of organizations they support (cultural, healthcare, education, environment, etc.), how they give (online, mail, phone) and what their financial liquidity is. Using this information helps you target your constituents with the messages that mean the most to them, at the right amounts, and through the right solicitation channel.

Setting the Table for Annual Fund Success - Commun   Lori C. Tuttle 4/24/2014 2:24:13 PM    
Betsy Chapman, Wake Forest University: College parents today are very invested in their students’ educational experiences and tend to be more engaged and involved than in previous generations. How can you tap into that energy and direct it toward the Annual Fund? While many schools spend a lot of time carefully crafting language for solicitation letters, is there equal time given to a communications plan for parents, setting the table for future Annual Fund success? This session will be an exploration of how Wake Forest University has developed a robust parent communications program, and its impact on their Wake Forest [Annual] Fund.

Future Perspectives on Fundraising in Higher Educa   Lori C. Tuttle 4/24/2014 2:23:16 PM    
Ralph Patterson, Lander University: A conversation I had this summer with our board of trustees: “So, you want us to double the endowment, and increase annual giving by 50% over the next five years? And our wealth screening showed that we should be asking 87% of our alumni for $250 a year or less? And, you recognize that we are understaffed, and don’t have money for a campaign budget?” Let’s bring some common sense to this conversation.

Get to know PHIL – An Interactive Approach to Stud   Lori C. Tuttle 4/24/2014 2:19:32 PM    
Lauren King, University of North Carolina Wilmington: Bring your cell phone for this interactive session and witness first-hand how UNC Wilmington used texting and social media to bring their student philanthropy program to life. Learn how ‘PHIL’ came to be the most popular guy on UNCW’s campus and how he has played a critical role in helping the university collect accurate data and increase participation among young alumni. UNCW’s Get to know PHIL program goes beyond the traditional events and flyers to cultivate and engage the next generation of donors.

Utilizing Growth-In-Giving Data to Shape Your Stra   Lori C. Tuttle 4/24/2014 2:18:28 PM    
Chris Short & Martha Ortinau, Ashland University: Everyone talks about data points and statistics, but what is a good tool for measuring success? The Association of Fundraising Professionals - in collaboration with six other organizations and 11 database companies - created the Growth-in-Giving report to help provide a baseline for assessing success and losses. The problem is determining what to do next. We will walk through the report, look at the data, and find out what happens when "What if?" meets "What now?"
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